Considering Alternatives to Xerox for Your Business: Is it Time to Change?

Xerox, founded in 1906 in Rochester, New York, is an American corporation known for selling print and digital document products and related services worldwide. They offer a range of office equipment, including scanners, printers, and multifunction systems.

With a revenue of US$9 billion and 27,000 employees as of December 31, 2019, Xerox has expanded its business into areas like 3D printing, artificial intelligence, digital packaging, and cleantech.

The top Xerox competitors are Canon, HP, Konica Minolta, Ricoh, Brother


Canon Inc., a Japanese multinational, specializes in imaging and optical products. Founded in 1937, it’s headquartered in Tokyo. In 2019, it had net sales of $32 million and $33 billion in revenue. Canon is a leader in the printing industry and photography. It’s a major competitor of Xerox, known for affordable, high-quality machines. Xerox, on the other hand, serves larger-scale printing environments.

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HP Inc., based in Palo Alto, CA, is a leading American tech company established in 2015, originating from Hewlett-Packard Company (founded in 1939). They offer PCs, printers, 3D printing solutions, and business services. In Q1 2020, they earned over $14 billion. Xerox views HP as a strong competitor, recently bidding $35 billion for a takeover. HP specializes in affordable multifunctional copiers and printers for standard use but not for high-volume printing, an area where Xerox excels.

Konica Minolta

Konica Minolta is a Japanese multinational tech company founded in 1873. It offers IT solutions, commercial and industrial print systems, and imaging technology. In 2019, it had $9 billion in revenue. While strong in production printing, it doesn’t surpass Xerox in the highest-end market.


Ricoh, headquartered in Tokyo, Japan, is a multinational imaging and electronics company founded in 1936 as Riken Sensitized Paper. It operates globally in various domains, including office and commercial printing. With 90,000 employees in nearly 180 countries, it generated $18 billion in revenue in 2019. Ricoh is the world’s largest copier manufacturer, known for quality and recyclable plastic build in its printers, although it lags in scan speed and double-sided printing efficiency compared to Xerox units.

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Brother, a Japanese multinational established in 1908 in Nagoya, originally sold sewing machines but later expanded into electronics like printers and fax machines. Earning a revenue of US$6 billion and operating in over 40 countries, Brother is renowned for its affordable laser copiers suitable for home and business use. However, these aren’t designed for high-volume settings, giving competitors like Xerox an edge in heavy-duty machine offerings.


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